I just wanted to share a link to an add spoof thing for sports drinks. Some of you may have seen it before just from general browsing or because it was featured on The Gruen Transfer. Although there is not a specific focus on gender, the idea that sports drink substances have the ability to 'enhance' the sporting performance of the drinker is often directed at men. The Powerthirst add uses the term 'menergy' as you will see and parodies those elements of sports drink adds that we see so often.
I think it's brilliant!
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